See how our business practices make a difference for a better world
We're committed to making positive, long-lasting changes on behalf of our global community. Here's how:
Clean Formulas
All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems.
Vegan formulas that are cruelty-free.
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
Conscious Packaging & Eco-Friendly Shipping
We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled materials by 2024.
We also reward in-store recycling with a free trial-size product.
We ship orders in recyclable shipping boxes printed with non toxic soy based ink, and protect products from damage with biodegradable packing peanuts made from corn starch.
Climate Impact
Our principal office uses 100% solar panels which have powered the entire company since 2014. Our enviromental efforts have also earned us the "San Jose Green Certificate."
Charitable Partnerships
We partner with local and international organizations to support health and wellness across the globe.
Cruelty-Free
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free.
