We choose to call it Glacier Friday

25% of all online sales will fund the protection of glaciers in Iceland.

Since 2019, we have not participated in Black Friday. Instead, we have donated 25% of our online sales to fund organizations that all have one thing in common: protect our nature.

This year, we will be supporting the Icelandic Glaciological Society (JÖRFÍ). Whether you shop with us tomorrow or donate to the Icelandic Glaciological Society directly, you will be helping preserve the Icelandic glaciers for future generations.

66°North’s collaboration with JÖRFÍ

Over the past two years, our collaboration with the Iceland Glaciological Society (JÖRFÍ) has supported important research on the Icelandic glaviers. We've provided funding for mass balance measurements on Tindfjallajökull and Eyjafjallajökull glaciers, improving our understanding of the impact of climate change. Furthermore, we’ve supported JÖRFÍ in collecting historical glacier photographs, enabling the documentation of glacier retreat over decades.

Jöklalykt | Available tomorrow

"As Icelanders, we share a profound bond with nature. The unpredictable and untamed Icelandic weather is like a living entity with its own unique personality. We regard the natural world as an extension of our own family or, as we perceive it, an integral part of our very selves. Taking an active role in caring for and preserving the glaciers, clean water, and ecosystem around us is not merely a duty but a heartfelt commitment."

-   Lilja Birgisdottir, Co-founder, Fischersund

Available from tomorrow, the Jöklalykt will be sold online and in our stores on Regent Street (London), Sværtegade (Copenhagen), and Laugavegur & Leifsstöð (Iceland).