Also: Berkshire’s investment crash, new Singapore PM, Novo Nordisk’s warning. 
Good morning.
Vladimir Putin’s invasion of Ukraine created the biggest geopolitical shockwave for business in decades. So it’s jarring that just a year and a half later, CEOs find themselves in the midst of another geopolitical shockwave nearly as large. This time, though, it’s not the direct economic impact that’s making the waves. The war has not spread—yet—to other parts of the region, and oil prices—so far—have remained calm. Instead, CEOs are struggling to manage a different problem—a boiling caldron of outrage that is roiling their teams, many of whom have been directly or indirectly affected by the conflict.
In the days after Oct. 7, some 150 companies issued statements condemning Hamas for its brutal attack on Israeli civilians. Now, many of those same companies are under pressure to issue equal condemnations of the bloodshed in Gaza. Companies that have said nothing are being attacked by both sides. Google CEO Sundar Pichai tried to walk the line by creating a fund to give grants to nonprofits benefitting civilians in Israel and Gaza—but was still attacked by employees for tilting too far towards Israel, which is a significant customer for Google cloud services. Starbucks took the unusual step of suing its own employees’ union after the group posted social media messages declaring “Solidarity with Palestine.”
Top communications advisers tell me they are fielding nonstop questions from CEOs on a broadening array of related issues. Does the killing of innocent women and children in Gaza merit any less outrage from corporate communicators than the killing of innocent women and children in Israel? If employees use internal company communication channels to push for the rights of Palestinians, is that inherently offensive to Jewish employees? Do statements of support for Israel translate into a denial of the rights of Palestinians? Should employees be allowed to participate in proliferating protests staged by both sides? Emotions on these issues are running high, and employees are looking to their employers for support.
There are no easy answers here…as college administrators have already learned. (Read about hedge fund manager Bill Ackman’s latest attack on Harvard here.) Indeed, as the carnage in Gaza grows, and antisemitic reactions spread, emotions will only become more intense and the answers will only get harder. It shows why CEOs in our most recent survey ranked geopolitics as their top challenge.
More news below. And for those interested in better understanding the mess unfolding in the Middle East, I’d recommend David Remnick’s excellent report in The New Yorker, which you can read here.
Alan Murray
@alansmurray
alan.murray@fortune.com
|
|
|
Berkshire’s investment crash
Warren Buffett’s Berkshire Hathaway lost $23.5 billion from its investments last quarter, driven by a 12% drop in the value of its stake in Apple, now worth $157 billion. Still, the losses were offset by a recovery in the conglomerate’s insurance business, helping to lead to a $12.8 billion net loss for the quarter. Berkshire’s cash hoard also grew to a record $157.2 billion. The New York Times
Singapore’s new prime minister
Singapore Prime Minister Lee Hsien Loong is stepping down as early as November next year, putting an end-date on a years-long leadership transition. Lee will hand the position over to finance minister Lawrence Wong, ahead of elections in 2025. Lee served as Singapore’s prime minister for almost 20 years, including during the 2008 Global Financial Crisis and the COVID pandemic. South China Morning Post
Novo Nordisk’s warning
The drugmaker behind Ozempic will shift expansion plans to the U.S. if Europe passes its drug regulations plans, Novo Nordisk CEO Lars Fruergaard Jørgensen said on Friday. The Danish company already conducts most of its drug research in Boston, he continued. The European Union earlier this year said it will cut the exclusivity period for new drugs from 10 to eight years as part of a package of reforms to create a “single market for medicines” across the bloc. Financial Times
|
|
|
Holiday Travel Clear for Takeoff Travel spend is up, and 48% of Americans intend to travel between Thanksgiving and mid-January this year according to Deloitte’s 2023 Holiday Travel Survey. What impact will this holiday season have on the travel industry? Read more here.
|
|
|
L'Oreal CEO explains why the 114-year-old beauty company spends a billion euro a year on tech - more than it invests in R&D Listen to snippets from Alan Murray and Michal Lev-Ram's conversation with L'Oreal CEO Nicolas Hieronimus about L'Oreal's evolution into a "beauty tech" company. Listen Now |
|
|
Thanks for reading. If you liked this email, pay it forward. Share it with someone you know. Did someone share this with you? Sign up here. For previous editions, click here.
To view all of Fortune's newsletters on the latest in business, go here.
|
|
|
|
 |
