Plus, how this fragrance got a cult following on TikTok. | |
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| | How Dedcool's Taunt Fragrance Gained A Cult Following On PerfumeTok | “Taunt was one of the first scents I ever created,” Carina Chaz, DedCool’s founder and perfumer, tells Bustle. Believe it or not, Chaz was only 13 years old and navigating middle school at the time, rejecting the overly-sweet body mists that clouded the locker-lined halls. “I had this adversity to the Pink Sugar scent. Not to say the scent isn't great — to me, it’s one of the most distinguishable scents out there — it just wasn't the scent I gravitated towards for my everyday wear.” As a new teen, she was allowed to create a perfume for herself (Chaz’s mother has a background in beauty manufacturing) as a gift. “With the help of a formulator, I was able to identify scents and notes that evoked an aura of confidence — warm tones of amber, sweet notes of vanilla, and fresh hits of bergamot. This is how Taunt came into the world.” Read More |
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