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| | How Refy Beauty's Founder, Jess Hunt, Built A Viral Makeup Brand | Back in 2020, Jess Hunt and Jenna Meek co-founded REFY, launching their brand with the now cult-loved Brow Sculpt, Brow Pomade, and Brow Pencil. The hope? To make eyebrow routines a lot more effortless and streamlined than ever before, with a love and appreciation for natural glamour (and the look of full, laminated brows, too). What the duo didn’t realize, however, was the impact the brand identity would have on the beauty-loving masses, leading to a complete sellout of their stock in six weeks. Since then, REFY has thoughtfully expanded its collection past just the eyebrow category, prioritizing innovative products that aim to tighten up one’s makeup regimen — like the Glow and Sculpt Face Serum Primer, which nixes the need for a face roller tool as the applicator has a face-snatching roller built-in. The brand’s latest launch offers yet another beauty solve: lip blushing. Read More |
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