Demi Lovato’s Secret Female Celeb Hookup Inspired “Cool For The Summer”

Until Gillette launched the Venus razor in 2001, the first ever razor to be developed with women in mind, we were stuck with pink versions of whatever men were using on their faces — which didn’t exactly bode well for avoiding nicks and irritation.

The Venus, with its three blades, promised to deliver a closer, more long-lasting shave: the razor head moved with the natural contours of a woman’s legs and armpits, and the handle was ergonomically designed so that users could easily switch their grip to hit hard-to-reach areas and not have to worry about dropping it in the shower. Within three years, the brand had established Venus as a “beauty essential” and projected a billion dollars in sales. Needless to say, it changed the world of shaving as we once knew it.