"Skinstreaming" Is The Beauty Trend Taking Over 2024

Whenever I need new skin care, I make sure to buy it from my friend Rachel. She doesn’t make skin care, nor is she some kind of influencer, but if I purchase a product that she recommends using a special link, I get a moisturizer, and she gets a small commission. Win-win.

This kind of advertising model, called affiliate marketing, has long been a staple of the influencer industry, reserved for creators with large followings or relationships with brands. But the proliferation of platforms like TikTok Shop has brought the power of affiliate marketing to the masses, from established digital creators to stay-at-home moms with hardly any social media presence at all. Now, in the words of influencer coach Lissette Calveiro: “If you’re talking about something, you can make affiliate income from it.”