Barry Verragio on the Bridal Jewelry Industry’s Biggest Disruptors

From: JCK Special Report - Wednesday Sep 21,2022 02:01 pm

September 21, 2022

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Fall Bridal Update

Verragio founded his eponymous brand in 1996. He talks to JCK about how CAD, lab-grown diamonds, and Gen Z have changed the business forever.

Nine new cigar, or cylinder, ring styles ideal for modern brides—and/or their grooms.

The collection marks one of the lab-grown diamond industry’s first major incursions into luxury branded bridal territory.

The jewelry chain that ordains its associates is holding a contest that gives $19,000 and wedding bands to an engaged couple to offset their costs.

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