Zulu Ghevriya of Smiling Rocks on the Brand’s Luxury Ambitions

From: JCK Special Report - Monday Mar 06,2023 03:00 pm

March 6, 2023

	Sponsored by
Lab-Grown Diamonds

The cofounder and CEO of the lab-grown diamond jewelry company previews the fashion and haute couture collections debuting this spring.

These pieces are perfect for piling on.

The Ukrainian-born designer says she wants to throw away gender roles and staid design when it comes to luxury jewelry.

One is a new, low-cost report for lab-grown diamonds, and the other is a supplement report that measures a diamond’s light performance.

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