John Varvatos Celebrates 50 Years of CBGB

Insider Edit:

The 50th Anniversary of CBGB

The John Varvatos 315 Bowery store, once the heartbeat of rock, transformed into a sanctuary, welcoming 200 aficionados to celebrate the 50th anniversary of CBGB – an event that defied the decades. Surrounded by the original walls, rich with authentic memorabilia from its storied past, the ambiance was intimate and charged with the indelible spirit of Rock'n'Roll. Anthems from a rebellious era echoed through the hallowed venue. Guests mingled, raising glasses of crafted cocktails courtesy of Brothers Bond Bourbon.

In a special collaboration with the Grammy Museum and Clive Davis Institute, we brought history forward. The evening featured a panel of luminaries – including moderator Joe Levy and panelists Dan Charnas, Bob Christgau, BG Hacker, Miriam Linna, and Carola Dibbell. Their discussion offered a vivid exploration of CBGB’s enduring legacy, revisiting the music, fashion, and culture that defined the revered venue. As the night progressed, a live band took the stage – styled in signature JV jackets and our limited edition CBGB t-shirt, available exclusively at our Bowery store. This event captured the essence of the past while embracing the present and future, standing as a testament to the pivotal role of music in the DNA of the John Varvatos brand.