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Today we officially launch our newest addition to the NAADAM line: The Tee. While it may sound basic and boring (just another brand making a t-shirt), it’s actually anything but – which is why I wanted to personally reach out to share how excited I am for this product. When the team and I first discussed the possibility of adding a cotton t-shirt to our product line, we knew we wouldn’t do it unless we could make one that was softer, more affordable, and more sustainable than all of the other basic tees we already had in our closets. So, we spent years engineering the perfect one (literally, 5 years). What really sets this t-shirt apart – aside from its versatile, unisex fit and attention to detail down to the stitching – is the material. We crafted The Tee with a fuzzy, peach-brushed, 100% organic cotton that is so soft, I thought we added cashmere to it. While most cotton t-shirts are finished with chemical softeners that disappear in the wash, our brushed organic cotton is chemical-free and gets softer with every wear – allowing us to create a tee that’s soft, substantial, never see-through, and only gets better with time. In short, it’s the best t-shirt I’ve ever worn. In true NAADAM fashion, we wanted to offer The Tee at a price that felt fair, accessible, and would let you collect a few extra colors to ensure you’re never without a clean Tee. So we priced it at $35 and developed discounted bundle packs of 3, 5, and 10.
All in all, I am so proud of this product and the people behind it. You can shop The Tee right now on naadam.co – I can’t wait for you to try it for yourself.
Sincerely,
Matt Scanlan
Co-Founder & CEO, NAADAM
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