Trade-in your existing camera against the Sony a7R IV & receive a £300 bonus! |  | £300 TRADE-IN BONUS WHEN YOU UPGRADE TO THE SONY A7R IV!
| Bonus: noun [ C ] ‘a pleasant extra thing’.
| Today we share details of a £300 trade-in bonus available when upgrading your kit to the superb a7R IV.
61.0 effective megapixels, true-to-life gradations, and blazing speed come together in a full-frame mirrorless camera body that is capable of capturing reality you can almost feel. Image quality and expression that were once only possible with medium-format cameras are now available in a compact, lightweight α series full-frame body with features, connectivity, and reliability designed to support professional workflows both in the studio and out on location.
Read on to learn more, and to find out how you can also save on selected Sony lenses!
Trade in offer ends 31.03.2022.
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Victoria Business Park,
York Road,
Burgess Hill
RH15 9TT
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