Save BIG on Fujifilm GFX cameras & lenses!

 Benefit from up to £1,000 worth of savings on selected GFX cameras and GF lenses!
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If you’re looking for simplicity, elegance and high levels of image quality, it might be time to consider the GFX System from Fujifilm. 

In addition to the brand-new GFX100 II, you can now save up to £1,000 on some of their bodies, and save on selected GF lenses. 

Read on to learn more about the GFX System.  

           Fujifilm GFX 50S II

           The 51.4MP large format sensor inside of GFX50S II is a specially designed CMOS Bayer array that delivers images with minimal noise and an incredibly wide dynamic range. Paired with its family of G Mount lenses, the result is a perfect marriage between the camera body and lens, leaving photographers of all levels joyful in the simplicity of easily achieving wonderful image quality. 
Not all sensors are created equal
Compared to full-frame 50MP sensors, GFX50S II’s large format 50MP sensor is uniquely different because each pixel is larger and able to collect more data per pixel comparative to full-frame sensors of the same resolution. This results a stronger signal-to-noise ratio, which surpresses noise, increases dynamic range, and produces images with more information per pixel.
It’s not just about resolution
GFX50S II’s large format imaging sensor isn’t just physically larger than every full-frame sensor out there, it also has specially shaped microlenses that are small enough to leave space between the sensor’s pixels, which allows it to efficiently focus light to create images with striking detail and clarity.
6.5 Stops of In-Body Image Stabilization
Up to 6.5 stops of five-axis in-body image stabilization is packed into GFX50S II’s compact camera body, unlocking new levels of creativity for photographers wanting to work more freely with slower shutter speeds. Even when light levels are low and a tripod isn’t availble, steady images are on the hoirzon.
Programmable
Sub LCD
Instantly check the status of key camera functions with GFX50S II’s top-plate LCD monitor. The 1.8" monitor is crystal clear, displaying essential information – including shutter speed, aperture, ISO, and remaining frames. The display is also fully programmable, so you can choose what information you have on show at all times.

Fujifilm GFX 100S
As photographers, we strive for perfection, constantly searching for the highest image quality and optimum control in what we create.

GFX100S combines these two invaluable attributes in one remarkably compact and lightweight body. It is an imaging tool like no other; a new generation of large format camera to suit a new generation of creatives.
Unparalleled control with 102MP 
Use the unmatched flexibility that 102MP gives you to create the images that you have always dreamed of, down to the smallest of details. Using a back-illuminated design that – along with its family of GF lenses – optimises light capture for every image at each one of its 102 million pixels, the full majesty of this camera is truly realised once the image data is passed through the quad-core X-Processor 4 imaging engine. 
Portrait perfection is within reach
Enjoy the unique look of large format by combining GFX100S with fast aperture GF lenses to selectively focus and achieve outstanding background separation and creamy transitions. What’s in focus is supremely sharp and what isn’t falls off into a pleasing smoothness that gives a beautiful overall effect to the image.
More colours on display
Experience unparalleled colour accuracy thanks to GFX100S’s ability to output 16-bit images. Almost imperceptible shifts in colour tones are recorded by the camera’s large format sensor and delivered in incredible true-to-life images with up to 281 trillion colours all on display.
Compact and Comfortable
With GFX100S, there are no compromises, not even with weight. At just 900g, it’s compact enough to carry with you wherever you go and with its secure grip and ergonomic button and dial layout, comfortable in-hand to let you focus on making your best images.

Fujifilm GF lenses
The GF lenses are designed to fully unlock performance potential of the GFX Series cameras. Inheriting the optical technologies from the medium and large format film lenses as well as broadcast and cine lenses, the GF lenses provide unrivaled image quality that professionals need.
A super wide-angle lens that produces images with little-to-no distortion, the GF23mm F/4 R LM WR is the perfect lens for framing panoramic landscapes, soaring architectural marvels, or fast-moving city streets. 
This lens is designed to enhance your joy in photography as you continue to use it. It does this by being compact when combined with the camera, allowing you to be confident enough to use it in every environment. 
See all Fujifilm GF Lenses
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