Just Announced! 👀 Sony a9 III + FE 300mm f/2.8!

 Introducing the Sony a9 III with global shutter and Sony FE 300mm f/2.8 GM OSS.
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This afternoon, Sony surprised us with not one but two new announcements in the shape of the super speedy a9 III, and the FE 300mm f/2.8 GM OSS, suitable to capture sports, wildlife and more. Read on to find out all that’s new!  

                    Sony a9 III
The brands new a9 III interchangeable lens camera employs a newly developed Exmor RS™ CMOS image sensor - the world’s first full-frame stacked 24.6 MP image sensor with a global shutter system. Capable of capturing fast-moving subjects in almost any scenario without distortion, it’s the ideal camera for sports and wildlife photography professionals.
Newly developed full-frame stacked 24.6 MP Exmor RS™ image sensor

The a9 III features a ground-breaking full-frame global shutter image sensor with approximately 24.6 million effective pixels, a stacked CMOS architecture and integral memory, offering high resolution and overwhelming speed.
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Never miss a moment thanks to the blackout-free viewfinder

The blackout-free viewfinder allows seamless capture of all the action, and is especially useful for shooting fast-moving subjects such as athletes, or for portraits, when even the briefest of facial expressions can make the difference between an average and great shot.
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  Ultra-fast 1/80000 second shutter speed

Capture all the fast-paced action at sporting events and more. The global shutter sensor allows for an ultra-fast maximum shutter speed of 1/80000 second for still images, making it possible to even capture a bullet leaving the barrel of a rifle at a shooting competition, for example.

Sony FE 300mm F/2.8 GM OSS
Including Sony's own XD Linear Motor technology, this lens delivers excellent autofocus performance, ensuring precise, fast, and silent focusing for professional photographers and filmmakers. Designed to keep up with the latest AI-based autofocus found in the latest Sony Alpha cameras, and provide the user with a seamless experience when tracking fast-moving subjects, it is ideal for sports and wildlife subjects.
GMaster Quality: Stunning Resolution & Bokeh

The new FE 300mm f/2.8 GM OSS lens delivers exquisite image quality from centre to corner. Minimised ghosting and flare even in challenging lighting ensures professional-grade content in any situation.
Lightweight for Extraordinary Mobility

Developed with unique Sony optical solutions, this lens offers incredible versatility and mobility. Weighing just 1470g, it's designed for handheld use on long shooting days. 
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  Precision & Reliability: Built for Excellence

This lens offers versatile shooting and pro controls with features like custom focus buttons, optical stabilization, and a function ring. With dust/moisture resistance it's reliable indoors and outdoors.

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