Editor’s note: Morning Money is a free version of POLITICO Pro Financial Services morning newsletter, which is delivered to our s each morning at 5:15 a.m. The POLITICO Pro platform combines the news you need with tools you can use to take action on the day’s biggest stories. Act on the news with POLITICO Pro. Wall Street is falling in love with Washington. Well, at least in one regard. Private equity firms are buying up stakes in Washington lobbying and public affairs shops in a bid to cash in on boom times for the strategic communications industry. As corporate boards face a barrage of social and political controversies — to say nothing of actual policy concerns — a growing number of buyout firms are turning their eyes to the Beltway consulting class as a potential cash cow for their investors. “To me, it feels like investing in McKinsey in the 1990s,” Philipp Freise, the co-head of Kohlberg Kravis Roberts’s European private equity business, told MM on Monday. KKR announced this morning that it was buying a minority stake in FGS Global, a large government affairs, communications and advisory firm with offices in Washington, New York, Brussels and two dozen other locations across the globe. The investment, which values the business at $1.4 billion, represents a bet that C-suites are now as focused on keeping their companies out of political quagmires as they are advancing the bottom line. (KKR, an investment firm, holds a significant stake in Axel Springer, POLITICO’s parent company.) “Our politics have become more unpredictable and that impacts the legislative and regulatory world. Financial markets are chaotic and unpredictable,” Michael Feldman, a partner and co-chair of FGS Global’s North America business, said in an interview. That’s forcing executives to account for how shifting social and political winds can affect their customers, investors and employees. “An issue that may not be core to the business can become core to the business overnight,” Feldman said. KKR isn’t the first private equity firm to take an interest in communications and policy businesses. Falfurrias Capital took a majority stake in Penta – then known as Hamilton Place Strategies — and has since merged more than a half-dozen public relations and research firms into the rebranded company. Seidler Equity Partners, a 30-year-old firm based in Los Angeles, has been scooping up minority stakes in several Washington-based polling, consulting and lobbying firms. Abry Partners earlier this year acquired a minority stake in Precision Strategies. Those Wall Street firms, though certainly formidable, are much smaller than KKR — which now controls more than $500 billion of assets worldwide. And the deal’s price tag is certain to compel the CEOs of some Washington policy shops to call their bankers and gauge their worth. Responding to a potential crisis “used to be a once in a three-year event. It feels like it’s every three weeks now,” Freise said. “This has become boardroom priority number one.” IT’S TUESDAY — And your MM host is starting to think he got into the wrong line of business. Send tips, suggestions and gossip to Sam at ssutton@politico.com and Zach at zwarmbrodt@politico.com.
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