Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from Allie Bice. Send tips | Subscribe here | Email Alex | Email Max President JOE BIDEN needs the TikTokers. The problem is, he’s not on TikTok. The app’s parent company, ByteDance, is based in Beijing and the administration has determined it shouldn’t be used on “White House and other federal government work equipment for security reasons,” according to an administration official. But the White House — which has seen Biden’s approval rating among 18-to 34-year-olds dip significantly since he took office — is trying to find ways to reach the young TikTok audience without an @POTUS account. One way: the Democratic National Committee has set up a TikTok account after advising campaigns in 2020 to avoid the app. The committee is taking security precautions. It has dedicated devices for TikTok specifically that are isolated from “other DNC assets/processes/business as a mitigation to the privacy risk,” the committee said. “The DNC's privacy concerns with regard to TikTok remain unchanged,” said DANIEL WESSEL, the committee’s deputy communications director. “We take additional precautions when developing content and communicating with voters through that medium, and advise campaigns to take similar precautions." But the use of TikTok by the DNC still represents an evolution in the larger attitude the party has adopted with respect to the platform. Other prominent Democrats like Georgia gubernatorial candidate STACEY ABRAMS and Sen. JON OSSOFF (D-Ga.) have also joined TikTok. And the White House has participated in videos with creators like comedian BENNY DRAMA, the JONAS BROTHERS, and science guy BILL NYE — all of whom uploaded the TikToks to their own accounts with wide reach. The White House also gave TikTok stars a briefing on the war in Ukraine, the Washington Post first reported in March. It’s easy to see the motivation. TikTok was the most visited website in the world in 2021, even surpassing Google, according to Cloudflare, a cloud-infrastructure company that tracks internet traffic. And the DNC’s TikTok videos regularly get more views than the committee’s Instagram videos. Earlier this month, the same short clip of Rep. KATIE PORTER (D-Calif.) talking about gun reform tallied 50,000 views as an Instagram reel versus the 163,000 views on TikTok. The Republican National Committee, meanwhile, does not have an account. “We do not have any plans to give the Chinese Communist Party our data, nor do we plan to use their spyware,” said RNC spokesperson Nathan Brand. The delicate dance with the Chinese company comes amidst a recent Buzzfeed report that TikTok repeatedly accessed U.S. user data from China . During the Trump administration, the Treasury Department’s Committee on Foreign Investment in the U.S. opened an investigation into TikTok. DONALD TRUMP then issued an executive order that would ban TikTok if it didn’t sell itself to an American company. Many twists and turns and legal challenges later, ByteDance has been negotiating with Oracle about storing its data in the U.S., and has not divested TikTok. The White House declined to comment. TEXT US — Are you CHAD MAISEL, director of racial and economic justice on the White House Domestic Policy Council? We want to hear from you. And we’ll keep you anonymous if you’d like. Or if you think we missed something in today’s edition, let us know and we may include it tomorrow. Email us at westwingtips@politico.com or you can text/Signal/Wickr Alex at 8183240098.
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