Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. Send tips | Subscribe here| Email Eli | Email Lauren When JOE BIDEN took office, he got to work reinstating many of the presidential traditions that his predecessor DONALD TRUMP did away with. He held a bipartisan unveiling ceremony at the White House for official presidential portraits. He showed up to the White House Correspondents’ Dinner. And he even brought multiple pets with him to Washington after Trump became the first president in 100 years not to have one in the White House. But one custom that Biden seems only somewhat committed to reviving is presidential participation in the hype around March Madness. After skipping out on a bracket in 2021 (there was a lot going on that year), Biden filled one out in 2022 and 2023. In doing so, he went further than Trump, who declined to fill out a bracket entirely. But he fell far short of the splashy White House interviews that BARACK OBAMA used to do every year, when he unveiled his bracket selection with ESPN’s ANDY KATZ. That may be a small stakes decision. But it’s not entirely without cost. Former advisers to Obama said the March Madness interviews with ESPN provided an annual opportunity for the president to participate in an event outside of the political sphere that millions of other Americans also engaged in. It was also a way to reach a different audience that might not be turning on cable news every night. “You’re dying for this coverage that shows people who the person is behind the leader, coverage that you think is different that will break through,” said ROBERT GIBBS, Obama’s first White House press secretary. “For Obama, team sports and basketball in particular was a big part of growing up and a defining part of who he is. And so it allowed him to be able to talk about that and to also have a foothold in the discussion that everybody at that point is having that isn’t political.” The annual tradition started after Katz asked the basketball-obsessed Obama in October 2008 to host him at the White House to fill out brackets together if he won the election. Obama agreed. A few months later, the White House made good on that promise. For the next eight years, Katz and Obama met in the Map Room on the Tuesday after Selection Sunday in front of a big bracket board, where Obama made his picks. Part of the reason the March Madness interviews worked so well for Obama was that he was a genuine fan. “I always believed when I walked out of there in 2016 that that was it. It worked because he cared,” Katz told West Wing Playbook. “It's got to be with the right person.” DAVID AXELROD, a former senior adviser to Obama, agreed that the ESPN interviews were uniquely tailored for Obama. “Lots of Americans love March Madness so being a part of that is good, it’s relatable,” he said. “For us it was good and very authentic to who [Obama] is.” Biden is into sports. He played football on his freshman team in college and golfs now. He routinely references the first lady’s love affair with the Philly sports teams, including taking a recent swipe at the Toronto Maple Leafs for beating the Philadelphia Flyers. But it’s unclear if he’s a basketball guy. The White House did not say whether Biden had considered reviving the ESPN interview. They also did not respond to West Wing Playbook’s email about whether Biden considered himself to be a college basketball fan. The president’s choices don’t give too many hints either. He played it safe last year, selecting his home state team of the University of Delaware to win both the men and womens’ tournaments. This year, he went with Villanova University to win the women’s tournament and picked the University of Arizona (swing state!) to win the men’s tournament. The selections ended up being busts. Nova lost in the Sweet 16. Zona suffered a first-round loss to No. 15 Princeton. Indeed, three of his Final Four picks (Purdue, Kansas, and Marquette) didn’t make it out of the tournament’s first weekend. Only one of Biden’s Final Four picks for the women’s tournament (overwhelming favorite South Carolina) is still in the tournament today. Then again, whose bracket is actually intact? Indeed, even Obama has struggled this cycle, with both Gibbs and Axelrod expressing some confusion as to why their former boss, who usually has a pretty strong bracket, went with Duke to win it all. Perhaps REGGIE LOVE, his former “body man,” had some sway on that one. MESSAGE US — Are you UCONN COACH DAN HURLEY? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
|