Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. With help from producers Raymond Rapada and Ben Johansen. Send tips | Subscribe here | Email Eli | Email Lauren When President JOE BIDEN sat down with The Weather Channel today for an interview from the Grand Canyon that will air Wednesday morning, he continued an understated tradition of presidents engaging with weather-and-climate related TV. Everybody talks about the weather, but presidents have actually tried to do something about it, often by targeting audiences who closely follow it. BILL CLINTON summoned the nation’s weathermen and women to the White House in 1997 to cajole them into covering climate change more aggressively. When BARACK OBAMA delivered what his White House billed as a major speech on climate in 2013, only one cable channel aired it in its entirety: The Weather Channel. Two years later, Obama appeared on a TV episode with BEAR GRYLLS in Alaska to talk climate change and retreating glaciers. Biden’s predecessor, DONALD TRUMP, had his own run-ins with weather media, most notably catching scorn from broadcast meteorologists for brandishing what appeared to be a doctored map to justify tweets about 2019’s Hurricane Dorian tracking toward Alabama (the storm was never forecasted to hit Alabama and ultimately made a brief landfall in North Carolina’s Outer Banks before heading out to sea). #SharpieGate nevertheless set off panic inside the offices of the National Oceanic and Atmospheric Administration. That same year, both Trump and Biden stiffed The Weather Channel when it ran an election-themed special interviewing 2020 presidential candidates on location in places susceptible to climate change-fueled disasters. Trump declined the invitation outright, while Biden’s campaign cited a scheduling conflict. But now, ehem, the winds have shifted. Weather — and, more than ever, extreme weather — is all around us. Americans from coast to coast have confronted record-breaking heat this summer, including in Arizona, where the temperature at Phoenix’s Sky Harbor airport had already cracked the 100-degree mark by 10:15 this morning. And we’re only a month or so away from the peak of Atlantic hurricane season. Scientists widely believe that climate change has resulted in more intense, slower-moving hurricanes. Against this backdrop, Biden’s sit down makes complete sense. But the interview also checks a number of boxes both for the president and The Weather Channel. Approaching the one-year anniversary of the enactment of the Inflation Reduction Act, Biden is still struggling to sell his climate agenda. A Washington Post-University of Maryland poll conducted last month found just 40 percent of Americans approve of how Biden is handling climate change. A majority, 57 percent, disapprove. For the president, an interview on The Weather Channel offers the opportunity to meet “viewers where they are,” as White House communications director BEN LaBOLT said. It has an added benefit for Biden: STEPHANIE ABRAMS, the network host conducting the interview, is less likely than a reporter from a news outlet to ask about other topics, like the status of HUNTER BIDEN’s plea deal or the 2024 election. The Weather Channel may be best known for its coverage of major events like hurricanes and blizzards, or its “Local on the 8s” (bring back the retro graphics!) schedule, but it’s also been focused closely on climate change for nearly two decades. It could also use a ratings boost: The network ranked 61st in total viewers among cable channels in the second quarter of this year, according to Nielsen data, averaging just 87,000 viewers. Back when Clinton and then-Vice President AL GORE invited TV weatherpeople to the White House to talk about climate, the topic was rarely, if ever, part of local or national weather broadcasts. A New York Times story from the event quotes then-Fox News Channel weatherman STEVE DOOCY joking with NBC’s AL ROKER, “Al, let me ask you this: About the global warming thing — we’re against it, right?” MESSAGE US — Are you JIM CANTORE? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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