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From: SeaVees - Sunday Nov 20,2022 02:02 pm

There seems to be a current collective itch to swap out graphic tees for cardigans, polos, and well-cut tailoring. It may be that the earliest adoptees of streetwear are getting older and yearning for smarter pieces, or a sign that after years of ubiquity, hoodies and tees have reached saturation point. Either way, people are looking for a change, and prep is the answer.

The brand has come a long way from it's purely-Ivy days, though. It's
re-contextualising the elitist look by stepping outside what we might traditionally expect. By diversifying campaigns and collaborating with brands outside of its field, the label is bridging the gap between a style that was once exclusive to a wider community of consumers.

Hence the brand’s global appeal, particularly in Japan, where J. Press became the first American brand to be licensed in the country in 1974. It became a huge player in the collision of western and eastern style codes.

SHOP J.PRESS x HIGHSNOBIETY

This release is part of our wider winter drop, which is geared towards staying bundled up in the sleekest way possible. Quilted, insulated, and weather-resistant are key words.

SHOP THE HIGHSNOBIETY WINTER DROP

We've teamed up with the most game-changing brands in the space of fashion, interior decor, and self-care to curate the Highsnobiety Holiday Gift Shop. Limited edition products abound in the one place you'll find something for everyone this holiday season, with new gems dropping each week.

BROWSE OUR HOLIDAY GIFT SHOP

Our official app brings you all this and more, straight to your homescreen.

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