In Celebration of Earth Month

From: Theory - Sunday Apr 17,2022 09:03 pm

Double-Breasted Boy Jacket in Good Linen

Our content series spotlights inspirational individuals and what purpose means to them and their work. In celebration of Earth Month, we asked Taylor Patterson of Fox Fodder Farm to share her perspective on environmental consciousness while crafting floral arrangements incorporating our sustainable Good Cotton and Good Linen fibers.

I appreciate the simplicity and intentionality of Theory pieces. When considering how to translate that to floral, I focused on creating compositions that seemed rather minimal, but where placement of each bloom or branch had a purpose. I kept the color palettes subdued, so that the materials wouldn't compete for attention.

"As a business owner in the floral industry, I'm constantly considering how the choices we make in our practice, messaging, and design can be more environmentally conscious. Our focus is always seasonal. We prioritize local flowers when possible and are a foam-free, preservative-free studio."

"I think so much of practicing sustainability is linked to what we purchase that we can consume vs what is just wasted. That’s why I gravitate towards clothing that is well made and well designed. Less is more."

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Enjoy up to 50% off a curated selection of spring-ready styles.*

*Up to 50% off select styles ONLY when purchased in the Theory App. Discount will be auto-applied at checkout in the Theory App through April 22, 2022 at 3:59AM EDT. Not combinable with any other offer. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

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