Blondes Should Read This

Post quarantine, blonde-haired staffers were desperate to hit the salons to get back to the shade they were before lockdown. Now back to their OG blonde shades and worried about fading color from the summer sun, they began looking around for the best way to maintain their color between visits. 

Shu Uemura is known for some of the most luxurious formulas (and tools) in beauty, so it was no surprise that when we received samples of the Yūbi Blonde Anti-Brass Purple Shampoo & Conditioner duo, our resident blondes jumped at the chance to take it home. Reporting back that ‘yellowing roots’ were now a cooler hue, they knew they were on to something and immediately requested that samples be sent to our Committee of Industry Experts to test and report back. 

“This ultra creamy product felt lovely, depositing just the right amount of pigment on blonde hair.”

“Loved these! Definitely lightened my hair, removing the yellow tones and left my hair feeling soft.”

“This creamy combo deposits just the right amount of violet pigment on blonde hair and smells so, so good. The conditioner is the best I have ever used, encouraging my hair follicles to behave and strands to de-frizz without ever falling flat.”

After our panelled experts tested this shampoo/conditioner duo on themselves and clients for 6+ weeks, they unanimously reported back on how well the product toned fading, brassy strands, restoring them with a cooler color that allowed them to go longer between salon visits, and left hair softer, more manageable, and smelling incredible. Without further ado, we are thrilled to award Shu Uemura’s Yūbi Blonde Anti-Brass Purple Shampoo & Conditioner the VIOLET CODE APPROVED accolade, earning it a coveted place on THE SHELVES.