Witchy Woo by Vyrao

With a resume that includes brands like Chloé, Browns, Mulberry, and Moda Operandi, Yasmin Sewell has honed her unique aesthetic sense, unmatched eye for “cool,” and talent for what the Japanese call kuuki wo yomu, or “reading the atmosphere,” it was a surprise to no one, when in 2021, she united her love of beauty, fashion, and design with a lifelong passion for well-being and energetic connection and founded Vyrao, a line of new-wave fragrances that set out to heal and shift energy.   

After receiving the gorgeous, Ferngully green package housing Witchy Woo, we were thrilled and intrigued by the opportunity to spritz the fragrance on our pulse points. Finding its scent complex and irresistible, we fell completely under the spell of this seductive, almost spooky scent, and as Vyrao suggested we might, we did feel more courageous and creative.

“The sexiest new fragrance line we’ve seen, from the chicest founder. Magical, yet grounding. And Witchy Woo, with notes of Moroccan orris, rose, nutmeg, black pepper, frankincense….who doesn’t want to be a little bit witchy?”

“I love the green olfactive category so much. It's subtle-yet-dark and taunting to the senses, while still being approachable enough to wear every day. This could be a new signature for those looking for something unexpected. Plus, the packaging is on point.”

“As someone who is committed to health and well-being, I love that it is a holistic perfume.”

With STAFFERS and Committee Members loving the scent, vanity-appeal, energetic experience, and sustainability (everything is recycled and recyclable) of Witchy Woo, this bewitching fragrance is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.