The Mask Your Curls Have Been Waiting For

While searching for best-in-class products to add to our Curly Hair Edit, STAFFERS at the VIOLET LAB heard good (make that great) buzz from those in the know about every single product from London-based Holy Curls, a natural, vegan brand that cares for all kinds of textured hair, from loose waves to tight coils. It became clear, however, that the standout formula people couldn’t stop raving about, was the super-rich, fortifying Curl Mask that uses proprietary bond-building technology to strengthen hair. Eager to see for ourselves what all of the fuss was about, we requested samples for testing. 

This mask proved to be extremely versatile (it can be used weekly or as a bi-monthly intensive treatment) and nourished different hair textures without adding weight or build-up. STAFFERS with waves to coils reported that their hair became softer, healthier, and stronger, with better curl definition after just one use. The more we used it, the more we loved it, and we were confident that the Committee of Industry Experts would too, so it was promptly sent off for testing.   

“I love the consistency and performance of this mask. My hair felt conditioned, super soft, and pliable. It was like wrapping my curls in a warm blanket.”

“This mask did amazing things for my curl pattern. I love the thick consistency and the smell.”

“Finally, a mask that works.”

Testers with all curl patterns found that this mask lived up to its promise to care for their hair, and were thrilled to have discovered a product that would restore hydration and resilience without added heaviness. With feedback like that, Holy Curls' Curl Mask is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.