The Lash Seduction

Confession: We jump around with mascaras, it’s where we tend to experiment most. Not only because our preferred lash style can vary—Diana Ross one day, Jane Birkin the next—but wand technology is constantly evolving tempting promiscuity. Not to mention we probably go through a dozen tubes a year. So we do not say this lightly: CHANEL NOIR ALLURE Mascara was love at first swipe.

Featuring CHANEL’s click mechanism—a patented system for opening and closing that has never been used in a mascara—the tube offers an airtight seal that prevents the formula from drying out. The ingredients are equally novel: three naturally derived waxes and provitamin B5 deliver nourishing volume, curl, and length. The secret sauce is a nearly imperceptible tinge of red that adds depth to eyes. Suspecting we’d found a mascara worthy of monogamy, we sent it to our Committee of Industry Experts for their unvarnished opinions.

“The packaging is so luxurious and chic. As for the brush, it lengthens and separates beautifully and allows you to coat each lash for a clean, soft finish.”

“The slightest red tinge to the formula really makes the eye color pop. I love the wand, too; it is very easy to maneuver for defined volume.”

“My new favorite! The texture goes on so smoothly and doesn’t clump. And the ultra-deep shade gives such intensity!”

With the Committee Members, their clients, and the VIOLET LAB all impressed, CHANEL NOIR ALLURE Mascara is VIOLET CODE APPROVED and has earned a place on THE SHELVES.