Heads Up

A founder with decades of luxury fashion and beauty under his belt. Four French noses (all female, bien sûr). The cleanest, most sustainable distillation techniques available. An uncompromising commitment to craft. This is Perfumehead, the brainchild of Daniel Giles who set out to create an “osmocosm”, or “smell universe” inspired by Los Angeles with deep, potent, sensual, super-concentrated extraits de parfums. There was only one place Giles imagined seeing his labor of love land: his favorite store in Los Angeles, nay, his favorite store in the world, the place he describes as “sexy, intimate, and magical”–VIOLET GREY on Melrose Place.

When VIOLET LAB received the scents, it was immediately and urgently clear that this line was truly extraordinary–each juice had a depth and complexity we’d rarely experienced. With fragrances ranging from light and floral to a deeply musky leather, the brand offers something for everyone without going pedestrian or cliché–we’d even go so far as to say there is something pleasantly dangerous about them. Honored that Giles had chosen VIOLET GREY as the home for his exceptional new brand, we quickly sent it for approval from the Committee of Industry Experts.

“I can say honestly that I loved every single scent in the bunch. The logo is cool, and the name of each scent is playful, making it fun to decide which one to wear that day. None of them felt too specific to a season–great signature scents to be worn all year round.”

“The hardest part is choosing just one fragrance, they all smell divine.”

“There is so much thought behind the brand and you can really feel that in the scents, which offer a different and unique experience from other perfume brands. Perfumehead creates an emotional environment for you to experience when wearing.”

It is only natural that Perfumehead live exclusively behind our red doors on Melrose Place, afterall, the collection is an ode to Los Angeles. One fragrance evokes the night-blooming flowers that grow in the canyons, while another is a love letter to the debauchery of the nightclubs on the Sunset Strip in the 1970’s. We couldn’t be more thrilled to introduce the new, VIOLET CODE APPROVED brand Perfumhead to the world. And just a note, for now you’ll only find it on our physical SHELVES, so take a trip to Melrose Place to take in the full Perfumehead experience.