This Hair of Mine’s U.S. Debut

From: VIOLET GREY - Saturday Jun 24,2023 01:02 pm

 When our curation team heard that top editorial hairstylist Cyndia Harvey was launching a line–This Hair of Mine—based around a single hero product, we immediately fired off a note to see what it was all about. The Jamaican-born stylist introduced us to the decadent, multitasking Scalp Serum, which Harvey created in response to the damage she was seeing models experience as a result of regular styling, especially among those with textured hair. The everyday treatment promises stronger, more resilient hair as the result of a healthier, balanced scalp. We could not start using it fast enough. 

 Each member of the VG staff found a different way to use this serum rich in follicle-anchoring actives and nourishing plant oils: as an overnight mask to soothe and repair the scalp, as a pre-cleanse clarifying treatment 15 minutes before a shower, or as a conditioning leave-in for braids or curly, coily hair. Soon, testers were reporting reduced scalp irritation, less breakage, and softer hair that was, to put it simply, thriving.

CRYSTAL GREENE

AESTHETICIAN

@CRYSTALGREENESTUDIO

 “I love the various ways I can use this serum to treat my hair. I enjoy using it as an overnight treatment to allow my scalp to absorb the botanical blends. My hair is always softer and smells amazing the next morning.”

GABRIELLE JEANNE

HAIRSTYLIST

@GABBIJEANNE

 “Healthy hair starts with a healthy scalp and this three-in-one treatment is perfect for texture-rich hair.” 

JENNA PERRY

HAIR COLORIST

@JENNAPERRYHAIR

 “I love this product. The minty scent is really invigorating and my scalp and hair feel great.” 

 Testers with all hair types and needs gave this debut formula their sincere endorsement. And so, This Hair of Mine’s Scalp Serum is officially VIOLET CODE APPROVED and exclusively available on THE SHELVES.