Greener jeans

From: White Stuff - Tuesday Feb 15,2022 06:28 pm

We want to tread as lightly as we can on the planet so we’ve designed our new collection of women’s jeans and dungarees consciously, using lower impact materials.
This is a greener type of blue.

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All our new styles feature recycled cotton (between 5% and 20% of the total fabric mix) and non-electro-plated metalware. (Electroplating uses loads of electricity and can produce toxic wastewater).

We sew our jeans with recycled polyester thread and the pockets are made from a recycled polyester and organic cotton blend. Perfect for storing phones, debit cards, Fruit Pastilles, emergency snacks (you get the picture).

The different washes of our jeans have been created without pumice or stone washing techniques, which can be damaging to factory workers’ health. And we work with factories that take steps to mitigate their environmental impact (such as recycling water and using renewable energy). So important.

Want to find out more about what we’re doing for sustainability? Give this a read.

PROTECTING OUR PLANET

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