Planet WS

From: White Stuff - Monday Jun 06,2022 05:26 pm

THE HEART OF
OUR WORLD

Aiming to tread lighter on the planet is at the heart of what we do. So with World Oceans Day and World Environment Day this week, let’s dive a little deeper into what we’re doing. Clever details. Greener fabrics. That come in a sea of colours.

SHOP NEW IN

It’s fair to say we’re pretty obsessed with fabrics. We’re increasing our use of organic cotton each year. We source the flax for our women’s and men’s linen from the EU. Flax production doesn’t require irrigation, so uses less water and reduces pollution in the waterways.

Another fabric we love is Lenzing™ EcoVero™ viscose,
where the production process generates up to
50% less emissions than conventional viscose.

SHOP ORGANIC COTTON

SHOP LINEN

And we’re all about avoiding waste. Our new swimwear is made from at least 75% Repreve® Nylon (a fully recycled synthetic fibre).

SHOP SWIMWEAR

We don’t forget the little details, either. Some styles of our women’s jeans are sewn with recycled polyester thread. The metalware is
non-electro-plated (electroplating uses lots of electricity and can produce toxic wastewater). And the pocket bags are made from a recycled polyester and organic cotton blend.

We’re looking closer and closer at every little thing.
Because we want the bigger picture to look a little better.

SHOP JEANS