Tomorrow we celebrate the day of "Bóndi"

Tomorrow is the national "Bóndadagur" day in Iceland. It marks the beginning of Þorri or "frozen snow month" and is the day of midwinter. Bóndadagur takes its name from "Bóndi" which in today’s Icelandic means farmer, but was a synonym for “husband” back in the day. Bóndadagur was traditionally dedicated to the master of the house or farm, who was most often a working farmer.

To celebrate we are offering 15% discount on our Kaldi collection - use the code Bondi at our webshop to activate the discount. The code is valid until the end of tomorrow, Friday, January the 21st.

Kaldi collection consists of a wool sweater. jacket, arctic hat, and arctic mittens. It blends the traditional Icelandic "lopapeysa" wool with other fabrics, combining one of the world's original technical fabrics (wool) with advanced contemporary materials.

Being a sheep farmer in Iceland requires a great deal of passion and dedication. 
Keeping a centuries-old tradition Icelandic sheep farmers choose to keep their sheep up in the mountains during summertime where they roam free. Every year, autumn arrives with the monumental task of herding them back down.