Jöklalykt is now available | Glacier Friday

The scent of long-dormant earth, slowly appearing from underneath the glacier.

Jöklalykt draws inspiration from the haunting future of glaciers. The fragrance portrays the long dormant earth that has been buried underneath the glaciers for centuries and is slowly appearing as the glaciers shrink, year after year. These ancient figures in the Icelandic landscape are now quickly disappearing.

Jöklalykt is a part of the Glacier Friday initiative and is now available online and in our stores on Regent Street (London), Sværtegade (Copenhagen), and Laugavegur & Leifsstöð (Iceland).

25% of all online sales today will fund the protection of glaciers in Iceland.

For the fifth year in a row, we will not participate in Black Friday. Instead, we will donate 25% of our online sales today to fund the Icelandic Glaciological Society. Whether you shop with us today or donate to the Icelandic Glaciological Society directly, you will be helping preserve the Icelandic glaciers for future generations.