We Tested 648 Beauty Products & These 85 Were The Best

Introducing Bustle’s First-Ever Beauty Awards

The beauty industry looks remarkably different now than it did 10 years ago. Shade ranges have expanded; campaigns include more skin and body types (and ages!); and new, buzzy brands are being launched by the day. The progress we’ve made is exciting, but the sheer amount of new things can feel overwhelming (just ask anyone who’s tried to buy a new mascara and felt analysis paralysis).

This was the inspiration behind Bustle’s first-ever Beauty Awards — over the course of six months, we reviewed over 3,878 submissions; tested 648 products; and narrowed it down to just 85 winners across the categories of skin care, hair, makeup, body care, nails, fragrance, and tools. We also included a Reader’s Choice category, where you voted on the two brands — MVP of the Year and Rookie of the Year — that are making the beautysphere a more inclusive, diverse, and vibrant space. See The Winners

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