Hailey Bieber's Dreamy "Strawberry Girl" Makeup Is Going Viral

When Samantha Leach posted a photo of Why Men Love Bitches on her IG story, her DMs filled with people who exhibited a shocking amount of enthusiasm for a 2002 dating guide with a controversial name. Even her editor had a story about the book: “My single friend had a copy, which she adored. She gave it to another of our friends when she moved in with her then-boyfriend, now-husband. The next friend read it and gave me the copy when she moved to New York with her then-boyfriend, now-husband. I forgot to read it and took it to a charity shop when I moved. I am still single.”

At its core, WMLB is a no-nonsense relationship manual that encourages women to be assertive, exude confidence, and in turn, own their self-worth. Yes, some of the advice can feel a bit dated (more on that later), but for TikTok’s evangelicals, it works. “[It] actually changed my life,” 23-year-old content creator Lauren Tiby told her more than 700,000 followers in May. “People are like, ‘Oh, my God, the title is so crazy.’ But it makes you really believe in yourself and be like, ‘I don't need a guy to do anything. I don’t even need a guy.’"