Hailey Bieber's "Cinnamon Cookie Butter" Hair Is Perfect For Fall

Red manicures have been having their main character moment for quite some time now, no doubt in light of the viral “red nail theory” that all but took over TikTok last year. Expert manicurists have shared with Bustle that the color is trending for fall, representing “strong, feminine power.” Here are 16 options to test that theory for yourself.

The growth serum craze started gaining steam in 2008, when Latisse became the first FDA-approved topical treatment to treat hypotrichosis of the eyelashes (aka a lack of lash density) to produce thicker, longer, and darker eyelashes. Since then, the category has exploded with more accessible over-the-counter options, particularly in the last few years, as beauty shoppers search for more natural-looking cosmetics and alternatives to labor-intensive products like fake lashes.