The “Butterfly Bob” Is The Chicest Short Haircut For Fall

As a journalist with bylines in Marie Claire, Glamour, and Teen Vogue, among others, Amira Rasool had dreams of becoming Vogue’s next editor-in-chief. That all changed when she took her first trip to Africa. “I discovered all these great brands that I’d never heard of and when I got back to the US, tons of people were stopping me on the street asking me where I got my dress or my bag,” she tells Bustle. Rasool quickly realized there was a gap she could accommodate.

“I saw that [it] was an issue not just in South Africa, but in all of Africa,” she says, adding, “It was also an issue for the people in the diaspora, Black people who might’ve been in the US or the UK, but still weren’t given the opportunity to succeed in this way.” So she promptly pivoted careers and founded The Folklore Group in 2018.