The first rule of being a Biden speechwriter

From: POLITICO West Wing Playbook - Tuesday May 10,2022 10:03 pm
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If there is one major rule for a JOE BIDEN speech writer, it’s this: don’t be a snob.

JEFF NUSSBAUM, who has written speeches for Biden both as vice president and president, understands the rule.

He recalled one speech-writing session during the Obama administration, when Biden asked his staff which of them had 529 college savings accounts for their children. Everyone in the room raised their hands, Nussbaum recalled.

“[Biden] paused and he said, ‘See, that’s why you don’t get it.’ He prides himself on being more in touch with where the majority of Americans are than his own staff,” he told West Wing Playbook.

Nussbaum left his White House job two weeks ago and just started the publicity rounds for his newly published book, “Undelivered” —about consequential political speeches drafted but never delivered. So we called him up to chat about his time with Biden and speechwriting history.

When he was younger, then-Sen. Biden was considered among the most electric public speakers in the Democratic party — right up there with the Rev. JESSE JACKSON.

The Philadelphia Inquirer described Biden as “a stirring orator whose appeal is similar to Kennedy's” in a 1985 story handicapping the next presidential race. And a 1986 column by Washington Post columnist Mary McGrory noted Biden was “much in demand as a star speaker, one guaranteed to rouse Democrats from the melancholy torpor.”

That was then. As president, Biden’s speeches are often sober, explanatory, and simple.

“[The speeches] don't spend a lot of time on colorful historical analogies – they just get to the point,” said Nussbaum. “It's not oration. It's conversation. And he knows who he's having a conversation with.”

Nussbaum was part of a team of White House speechwriters headed by VINAY REDDY , and often assisted in big speeches by longtime Biden adviser MIKE DONILON. His book weaves in his own experiences as a speechwriter for, among others, former Senate Majority Leader TOM DASCHLE (D-S.D.) and Vice President AL GORE. It also provides a behind-the-scenes account of how HILLARY CLINTON and her team composed a 2016 victory speech she never delivered after being defeated by DONALD TRUMP.

That history allows Nussbaum to assess how Biden’s speeches are distinct from some of his predecessors. For instance, Nussbaum told West Wing Playbook how Biden’s remarks are molded by practices the president long ago developed to overcome his stutter.

“One of the things we try to do in the president's speeches is keep sentences short,” Nussbaum said. “But really he is the one who modifies his speeches to the way that makes it easiest for him to read. He puts in dashes and spaces and asks for carriage returns on this line.”

Nussbaum said Biden often dictates his speeches on the fly which requires speechwriters to have fast typing.

“A lot of my job in the years since has been to capture what [Biden] says in the room. And capture it quickly…. At the end of the day, Joe Biden is Joe Biden's chief speechwriter.”

He’s also a speech tinker-er. Biden often makes changes to his remarks up to the last second, blowing past deadlines, often making him late for his event.

Ultimately, they also look different from most speeches.

“After he marks them up, they don't look like words on a page. They look like sheet music,” Nussbaum said. “There's lines and dashes and underlines, and circled words and stuff.”

But, ultimately, the northstar is to not condescend, both in the subject matter covered in a speech and in the delivery of it. Nussbaum said that “one of the things I will say as a speechwriter which President Biden has never said but which he gets almost intuitively is that the average American reads at the eighth grade level.”

TEXT US — ARE YOU DAN CLUCHEY, senior presidential speechwriter for Biden? We want to hear from you. Or if you think we missed something in today’s edition, let us know and we may include it tomorrow.  Email us at westwingtips@politico.com.

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POTUS PUZZLER

We’re thinking it’s about time we spotlight some of the first ladies, too. This question is courtesy of reader ALEX PENA: Who is the only first lady given an honorary seat on the floor of Congress?

(Answer at the bottom.)

The Oval

VAL HANDICAPS MARKLE: The president’s sister and close adviser, VALERIE BIDEN OWENS, encouraged MEGHAN MARKLE to “join the Democratic party” during an interview with “Good Morning Britain," and added that "of course" she'd make a good political candidate. She also said Biden will seek reelection in 2024.

OOPS: Biden today referred to Florida’s senator, RICK SCOTT, as “Sen. Rick Scott of Wisconsin.”

NEW TALKING POINT ALERT: Expect Biden and the administration to say “Ultra-MAGA” a lot as they attempt to draw a contrast with Republicans ahead of the midterms. In a briefing on Tuesday, press secretary JEN PSAKI said it was the “president’s phrase,” adding that Biden thought it gave the label “a little extra pop.”

SAVE THE DATE: Vice President KAMALA HARRIS is set to headline a May 20 event on behalf of the AAPI Victory Fund, a political group dedicated to rallying Asian Americans to vote, according to an email sent by the group to reporters. The event will mark the one-year anniversary of the signing of the COVID-19 Hate Crimes Act.

ABOUT SANDERS’ NEW GIG: SYMONE SANDERS new show on MSNBC debuted this past Saturday. And while weekend ratings have been soft across the board for the network, her show has its work cut out for it.

Sanders’ Saturday debut was third behind competitors at CNN and Fox, and one of the lowest-rated shows on the network all day in total viewers. Still, she out-rated other afternoon and evening news shows on the network among viewers ages 25-54, which is considered the most important demographic for television advertisers. (Notably, our own SAM STEIN guest hosted on MSNBC that same evening from 6-8 p.m. and clearly bombed with that key demo — Millenials, they hate Sam.)

 

DON’T MISS CONGRESS MINUTES: Need to follow the action on Capitol Hill blow-by-blow? Check out Minutes, POLITICO’s new platform that delivers the latest exclusives, twists and much more in real time. Get it on your desktop or download the POLITICO mobile app for iOS or Android. CHECK OUT CONGRESS MINUTES HERE.

 
 
THE BUREAUCRATS

THE ECONOMICS OF ABORTION: Treasury Secretary JANET YELLEN said in a hearing Tuesday that banning abortion in the U.S. would have “very damaging” effects on the nation’s economy, following the leak of the initial draft majority opinion from the Supreme Court.

“I believe that eliminating the right of women to make decisions about when and whether to have children would have very damaging effects on the economy and would set women back decades,” she said in a Senate Banking Committee hearing. Our VICTORIA GUIDA has more.

Agenda Setting

CALLING ON THE PRESIDENT: Abortion providers and abortion rights advocates are asking the president to leave the nation’s capital and pay a visit to states where the fight is already prominent, following the news of the Supreme Court’s expected opinion on the matter. Our LAURA BARRÓN-LÓPEZ and ALICE MIRANDA OLLSTEIN report that frontline providers haven’t formally asked the president to visit, and, so far, the White House does not appear to be planning one.

ANTI-PORK: In other SCOTUS news…. Environmental and animal rights groups are pressuring the Biden administration to weigh in on a case the high court has decided to hear.

On Wednesday, the Sierra Club, Humane Society, and Center for Biological Diversity will run an ad in the Washington Post calling for the administration to publicly oppose a legal challenge from the pork industry to a ballot measure passed in California that prevents intensive confinement of chickens, pigs, and cows.

STARBUCKS BUCKS? SKDK, a Democratic consulting firm with connections to the White House, has been working for Starbucks for years. But the relationship ended last month, right as the company is navigating unionization efforts at multiple locations, our HAILEY FUCHS reports. The firm said it was not helping the company with labor issues, but the news could muddy up the administrations’ efforts to support unions across the country.

 

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What We're Reading

Pentagon’s China Warning Prompts Calls to Vet U.S. Funding of Startups (WSJ’s Kate O’Keeffe)

Where does student loan forgiveness stand? Borrowers wait anxiously on Biden (LAT’s Arit John)

For Financial Help and Counsel, Hunter Biden Turns to Hollywood Lawyer (NYT’s Kenneth P. Vogel and Michael S. Schmidt)

 

INTRODUCING DIGITAL FUTURE DAILY - OUR TECHNOLOGY NEWSLETTER, RE-IMAGINED:  Technology is always evolving, and our new tech-obsessed newsletter is too! Digital Future Daily unlocks the most important stories determining the future of technology, from Washington to Silicon Valley and innovation power centers around the world. Readers get an in-depth look at how the next wave of tech will reshape civic and political life, including activism, fundraising, lobbying and legislating. Go inside the minds of the biggest tech players, policymakers and regulators to learn how their decisions affect our lives. Don't miss out, subscribe today.

 
 
Where's Joe

Biden received the President’s Daily Brief in the morning.

He also delivered remarks about fighting inflation in the South Court Auditorium.

In the afternoon, he held a bilateral meeting with Italian Prime Minister MARIO DRAGHI in the Oval Office. He also met with House Speaker NANCY PELOSI and other lawmakers who accompanied her on a recent trip to eastern Europe.

 Italian Prime Minister Mario Draghi meets with President Joe Biden in the Oval Office.

Italian Prime Minister Mario Draghi meets with President Joe Biden in the Oval Office. | Doug Mills/Getty Images

Where's Kamala

She had no public events scheduled.

The Oppo Book

We didn’t have room in the top for this but we asked Nussbaum for his favorite presidential speechwriter and the answer had a surprising link to Attorney General MERRICK GARLAND.

Nussbaum pointed to SAM ROSENMAN who, according to his New York Times obituary, “drafted nearly every speech made by President Roosevelt, coined the historic phrase New Deal.”

Interestingly, Rosenman’s granddaughter, LYNN, is married to Garland (the 1987 NYT wedding announcement from the Harvard Club of New York, naturally).

POTUS PUZZLER ANSWER

On Jan. 8, 1844, lawmakers moved to give DOLLY MADISON an honorary seat on the House floor any time she came to visit the chamber.

A CALL OUT — Thanks again to Alex for the question (and the idea to feature first ladies in trivia, too!) Think you have a more difficult one? Send us your best question on the presidents with a citation and we may feature it.

Edited by Eun Kyung Kim and Sam Stein

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