It’s time to lay it barefoot

Big Pharma and Big Agriculture are notorious offenders. But Big Shoe gives them a run for their money. So if our industry is bad, is our best good enough?

It’s time to delve into the highs and lows of the last year at Vivobarefoot.  It’s an opportunity to examine how far we’ve actually come, so we can hold ourselves accountable and inspire our community to do the same.

Spoiler alert: we’ve still got a long way to go. That’s why we call it Unfinished Business.

This part can get a little uncomfortable. Because sometimes, when you shoot high, you fall hard — like our delayed launch of VivoBiome and the lacklustre results of our Decon campaign. But we dust ourselves off, learn from our mistakes, and shoot even higher.

We may have our feet planted firmly on the ground, but it’s still important to celebrate our successes — like the launch of the new Motus Strength and our new material strategy.