Introducing the JJF Women collection

Many say Hawaiian John John Florence is the planet’s best surfer – a reputation rooted in a barefoot, nature-connected philosophy that exemplifies everything Vivobarefoot stands for. After much anticipation, we’re stoked to unveil JJF Women, created alongside JJF to help you train, explore, and relax like a force of nature.

Holistic recovery unlocks transformational training. JJF blends breathwork, natural movement, and visualisation to access a deep parasympathetic state that aids digestion and immune function. And for daily active recovery without even thinking, he wears thin, flexible Primus Lite Knits (also superb for barefoot training).

When not surfing, JJF is either sailing, snowboarding, or hiking Hawaii’s mountains to cultivate calm, gratitude, and athletic feet. His go-to hikers? The Tracker Decon, made with premium materials for sensory adventure, nature reconnection, and natural movement – however you explore.