Born for exploration: John John Florence Collaboration

Accolades and awards aside, John John is the consummate outdoorsman – infusing his connection to nature and vast knowledge of the landscape into each step of the design process.

John adventures far beyond the ocean. From hiking trails to snowboarding the backcountry to growing in his garden, nature is where he finds awe, health, gratitude and mana – an indigenous Hawaiian term for spiritual strength. Nature guides him.

Not one to keep to the beaten path, John follows the call of the wild. His exploration is instinctual, matching the rhythm of his surroundings. From the waters of the North Shore to its coastal trails — he moves with agility and ease.

Even avid explorers need rest days. John recovers with a holistic blend of breathwork, yoga, visualisation and hobbies like beekeeping. This promotes a deep parasympathetic state — supporting calmness, digestion and immune function, and unlocking the presence so critical to surfing with flow.