The "Corset Braid" Hairstyle Completely Dominated Fashion Week

The man behind Hollywood’s most sought-after hair — Kim’s shine, Ariana’s ponytail — is going places.

Though the 40-year-old tries to implement a “first come, first serve” rule with these A-listers, it’s Kardashian who appears to have the biggest monopoly on his time. He was with her in Puglia, tousling her waves for the Dolce and Gabbana Alta Moda show, and on the Dominican Republic set of Kardashian’s 2022 Sports Illustrated cover.

The days are long, and the travel is no doubt grueling, but there are many benefits to keeping up with Kardashian. Namely, that the people who work for her become moguls in their own right, like her publicist-turned-chief brand officer Tracy Romulus, and her former makeup artist Mario Dedivanovic, now CEO of Makeup by Mario.

Between Appleton’s new role as a contributor on The Drew Barrymore Show, his viral TikTok tutorials for volume bun hacks and easy curly hair updos, and a buzzy wedding to actor Lukas Gage (which Kardashian officiated), Appleton seems poised to become the next big Kardashianland breakout.