Why "Aquatic Blue" Is Poised To Be Beauty’s Buzziest Color For 2024

From: Bustle - Friday Jan 19,2024 09:30 pm
Jan. 19, 2024
Why "Aquatic Blue" Is Poised To Be Beauty’s Buzziest Color For 2024

While most folks on BeautyTok spent 2023 trying to master the art of the #cleangirlaesthetic, celebs were quietly entering their blue period. In the last few months, Hailey Bieber complemented her glazed-donut skin with “ocean eyes,” Selena Gomez decorated her lids with icy blue pigments, and Zendaya rocked blueberry milk nails. Always the trendsetters, these three stars were ahead of the game: In 2024, the color blue is slated to take over the beauty world, and there’s a psychological reason why.

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