HACK: experiment with broad audiences

Hey Leslie Snipes,

Cristian here, from PixelYourSite.com

Facebook's algorithms are incredibly effective. Experiment with ads targeting large audiences.

If you correctly identify your marketing objective, Facebook will be able to automatically fine-tune their targeting really well.

HACK: target broader audiences like LOOKALIKES

Target Lookalike Audiences. They are usually big enough for Facebook's algorithms to gather enough data and do their job best.

The key thing here is to select the right marketing objective. Optimize your ads for conversion and select the correct event or custom conversion. That's usually the Purchase event, but it can be different, depending on your strategy.