Google Consent Mode V2 with PixelYourSite

From: Cristian - PixelYourSite - Tuesday Feb 20,2024 08:37 am

Hi,

I'm reaching out to inform you of significant updates regarding Google's consent requirements that will take effect starting March 2024. These changes are particularly relevant for websites utilizing Google tags and receiving traffic from EU countries.

New Google Consent Requirements: Google has introduced new consent parameters to ensure compliance with privacy regulations. Website owners are now required to collect visitors' consent and communicate their preferences to Google using four dedicated parameters:

ad_storage
ad_user_data
ad_personalization
analytics_storage

These parameters will dictate how Google processes and utilizes the data collected by its tags. Depending on the consent provided by your users, each parameter can be set to either "denied" or "granted".

We recently updated our plugins in order to offer full support for Google Consent Mode V2: Find out more about it on this dedicated page.

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