Do You Know How to Track COGS in Google Merchant Campaigns?

From: Cristian - PixelYourSite - Monday Jan 15,2024 08:43 am

Hi,


Cristian here, from PixelYourSite.com.

Do you know how to accurately track the cost of goods sold (COGS) in your Google Merchant campaigns? It's a crucial aspect many overlook, but we've got a simple solution for you.

Effortless Steps to Master COGS Tracking:

Add COGS to Your Woocommerce Products:

  • Utilize our "WooCommerce Cost of Goods" plugin to assign costs to your products easily.
  • Set a general cost or customize it for each product.

Send COGS Data to Google Merchant:

  • Our "Product Catalog Pro" feed plugin can transmit your COGS data directly to Google Merchant.
    Activate this feature in your feed for Google to access the data.

Ensure Accurate Conversion Event Data:

  • Update to the latest version of PixelYourSite Professional.
  • Our plugin automatically sends the necessary conversion data for Google Merchant to track COGS in your Google Ads Manager.

By implementing these steps, you can integrate COGS tracking into your Google Merchant campaigns, providing valuable insights into your advertising performance. Discover the full process in our informative video.

IMPORTANT: all the plugins used in the video are part of our 2024 START LIFETIME BUNDLE LICESE.


We rarely sell lifetime licenses because they aren’t the best idea when you develop products long-term. However, our clients LOVE lifetime licenses!

If you already have a valid license for one of our products, learn how to upgrade it to the LIFETIME license.

Cristian Stoicescu
Hard-worker at PixelYourSite.com

Sent to:
Minimal Work SRL, CUI : 35964491, J38/337/14.04.2016, 145, 240995 Bujoreni, Romania
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